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BDDB

Also known as Better Data Driven Business, BDDB aims to support SMEs to make use of data to generate insights and apply strategies to remain competitive in the digital economy.

WHAT IS BDDB AND HOW CAN I USE IT?

The Better Data Driven Business (BDDB) programme introduced by IMDA aims to help SMEs gain deeper consumer insights and scale up their businesses through the responsible use of data.

BDDB is free for anyone to use! Users who are onboard of ZETTAPPS can extract data from the system and make use of this BI Tool to analyze.

Designed with built-in data protection practices, the BI tool is based on data protection exceptions under the PDPA, so fret not!

With BDDB, users onboard of ZETTAPPS can transform raw data into 2 different reports:

  1. Grow Product Sales

  2. Lower Inventory Costs

1. GROW PRODUCT SALES

Increase your revenue by boosting sales!

With the right insights, focus more of your time and resources on developing targeted marketing for your key products and services. Find out key information such as:

  • Top Selling/Least Popular Products

  • Popular Product Combinations

  • Product Sales Pattern

2. LOWER INVENTORY COSTS

Improve demand and supply matching.

With the right insights, you can review your products' pricing models and look at improving your inventory forecast to plan how often you should replenish your stocks. Find out key information such as:

  • Which product category generates the highest profit

  • Inventory turnover pattern along the year

Here is a list of resources that you will find helpful should you be interested in BDDB. (Click on the links to access)

IMPORTANT RESOURCES